Our Teams Top Tips to Optimise Your MTO Profile for More Client Referrals
1. Professional and Approachable Profile Image
Your profile image is one of the first things a potential client sees, so it's crucial to make sure it reflects the image you want to project. Review your profile page on both a phone and laptop—does your image look clear and professional on both?
A warm, approachable, and professional photo can greatly impact a client’s decision to contact you. Smiling and appearing welcoming helps you come across as relatable and trustworthy. Ensure your image has a clean backdrop, is taken in good light, and is high-resolution to make the best impression.
2. Client Testimonials
Including client testimonials is a powerful way to build trust and credibility. Positive feedback from past clients offers social proof that your therapy has been effective, making potential clients feel more confident about choosing you. Don’t hesitate to share anonymised or named (with written consent) testimonials to showcase your skills and the value you provide.
3. Specialise Your Problem Areas
Clients often search for a therapist who specialises in the particular challenges they face. Clearly defining your areas of expertise, whether it’s anxiety, trauma, OCD, or relationship counselling, will help you stand out and attract the right clients. A focused profile also enables MTO to market your services more effectively to clients seeking specific treatments.
Why Highlighting Your Specialties Leads to More Referrals
Client Reassurance: When potential clients are searching for a therapist, the abundance of choices can be overwhelming. By clearly highlighting your specialised treatment areas, you help reassure clients that you’re the right fit for their specific needs, increasing the likelihood that they will choose you.
We can more clearly promote your skills: Our team can better match you with clients when we understand your key areas of expertise. For example, if you specialise in trauma or relationship challenges, we can direct more relevant referrals to your profile.
Have a look at your profile page, if you have a long list of expertise, please let us know between 1-5 main areas of expertise we can showcase for you.
Build Your Reputation: Being known for a specific area of expertise also helps solidify your reputation in that field, leading to more referrals from both MTO and word-of-mouth recommendations.
4. Add a short introductory video
A short, personable introduction video can make a huge difference in attracting clients. In this video, introduce yourself, explain your therapeutic approach, and convey your passion for helping people. Videos allow potential clients to connect with you on a deeper level before they even make contact, which builds trust and can help you stand out from the crowd. Remember, the video doesn’t need to be perfect—it just needs to communicate your warmth and professionalism.
5. Flexible Session Availability
Having some flexibility with your session availability—such as offering evening or weekend appointments—can increase the likelihood that clients will choose you. Many clients have busy schedules, so highlighting your flexible availability will make you more attractive to those looking for convenience.
6. Highlight Your Certifications and Continuous Learning
Take a moment to review your MTO profile—are all your professional certifications and training up to date? Highlight any advanced certifications or specialisations, such as EMDR or specific areas like trauma or PTSD. Clients value therapists who are committed to continuous learning and staying current with the latest techniques.
7. Engage with the MTO Blog and Social Media
Contributing to the MTO blog and being active on social media are great ways to boost your profile and build credibility. Regularly sharing articles, advice, or insights helps potential clients see you as an expert in your field, which can increase their confidence in choosing you.
How does adding to the MTO socials help Increase Your Referrals?
Writing a blog post for MTO is an excellent way to increase your visibility and attract new clients.
Don’t worry about the technical side—our MTO team will handle the formatting, adding images and linking it back to your profile. All you need to do is provide the content, and we’ll take care of the rest.
Once published, we’ll link the post directly to your profile, and it can be used when promoting your services to potential clients.
You could write a post under the heading, “5 Things You Need to Know About...” and choose any topic that you're passionate about or an area of your expertise. This is a fantastic opportunity to showcase your knowledge and connect with clients who are looking for guidance in that specific area. A thoughtful, well-written blog post not only highlights your skill set but establishes you as an authority in your field.
By sharing your insights, you help educate the public while simultaneously increasing your chances of attracting clients who resonate with your approach and are impressed by your expertise.
Implementing a Combination of These Strategies Will:
Help you create a well-rounded profile that appeals to potential clients.
Make you more visible and approachable on the MTO platform.
Allow MTO to more effectively match you with clients who need your specific skills.
By refining your profile and engaging with MTO’s resources, you can significantly increase your referrals and build a thriving private practice.
At My Therapist Online we work hard for you.
At MTO, we are committed to supporting our therapists and ensuring that your skills and expertise are recognised by the clients who need them most.
Our team works diligently to promote your services and recommend you to clients whose needs match your specialties, availability, and budget.
We handle the marketing and business side of things so that you can focus entirely on what you do best—delivering exceptional therapy to those who need it.
By entrusting us with the promotion and client-matching process, you can concentrate on providing life-changing support to your clients, while we ensure that your practice continues to grow through My Therapist Online.
Lisa, Mary, Sarah and Keith
The My Therapist Online Team
